My 'Detail Story': The ways in which I have tailored my business to create transparency with the brand, perfected beauty in each garment, and overall feelings of goodness.
Transparency, beauty and feelings of goodness come from the details. Curating these details takes time and a whole lot of trial and error, but these stories are what make the brand. I can finally say that I am proud of my ‘Detail Story’ from where it's come and where it’s heading, and I always continue to find ways to perfect it.
Below are some things that I have done to perfect each garment and create transparency with the brand.
Financial: Transparency and Beauty in Details
I am in the process of knowing what very artisan, block printer, tailor, button sewer, embroider etc receives for their work. I believe it’s important to be fair and honest with these artisans. I’ve done my financial research and so I don’t bargain/haggle with the artisans. In this way I am building honest, fair working relationships with the artisans, honoring their workmanship and creating transparency with the brand.
Labels & Tags: Goodness in the Garment
Each label and tag has a reminder that when you wear it you are, ‘Embodying Sacred Beauty’ along with detailed wash and care instructions for your garment.
Plus these labels and tags are all made from natural elements, with hand block printed methods, valuing slow fashion and
Pockets: A Practical Beauty
Having pockets in garments is fun because they offer the surprise joy of effortlessly carrying essentials like your phone or keys while keeping your hands free for other activities. Unless for some reason it’s impossible, every garment has the practical beauty - pockets.
Extra Buttons: A Garment Made To Last Forever
Having extra buttons in a garment is useful for quick repairs, ensuring the piece remains functional and stylish even if original buttons are lost or damaged.
I have designed every garment with buttons to include extra buttons, allowing for easy replacements, while helping to extend the life of the clothing and maintain its original look for years to come.
*This is a newer addition, so some older garments you purchase may still not have additional buttons.
Tote: Conscious Recycling
Every purchase comes with a free reusable tote. These totes are made from left over fabrics that were used to create your garment. Absolutely nothing goes to waste, evoking feelings of goodness through conscious recycling!
Each tote has a block printed reminder of where you received your garment and the goodness that it invokes.
Plus these reusable totes are the perfect gifts bags, eliminating extra wrapping waste you may use to wrap your gift.
Generosity: The Real Reason
I don’t market or share this, partially because it feels so personal to me. Every time I go to India to design, I either bring a suite case of older clothes or buy blankets and clothes to give away to those in need. I carry big bags of stuff on rickshaws, lugging them around on my busy days out. I donate them to beggars, women, and find children to give them to. It’s not always convenient, but living on the street and having to beg isn’t either.
I don’t just take from this country but find a small meaningful way to #giveback
I have so many stories that I will save for another day, but the Real Reason for building this brand is so that it may be of service to others, making each garment you wear that much more meaningful.
As I reflect on the journey of perfecting every garment and fostering transparency, I am filled with a deep sense of fulfillment. Each detail, from the fair treatment of artisans to the thoughtful inclusion of pockets and extra buttons, is a testament to my commitment to creating a brand rooted in integrity and beauty. The reusable totes and the personal generosity extended through my trips to India cherishing values I hold close to my heart.
These efforts are not just about crafting clothes but about weaving stories of kindness and respect into every piece. I am proud of the progress we’ve made and excited for where we’re headed. As we continue to grow, I remain dedicated to refining our practices and ensuring that every garment carries a sense of purpose and a touch of goodness. Thank you for being a part of this journey, and for wearing not just a garment, but a story that truly matters.
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